Page 36 - DominateSocialTraffic101-Flip-Spreadl.doc

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Measure, Test And Track

There are many different tools available through Facebook to help
you measure how well your page is doing. Page insights is one of
the main ways to see how your page is performing and you
should use this on a regular basis in order to look for trends so
that you can develop more of the content that is performing the
best.
When using page insights look at the age, gender, and location of
the people that are the most engaged with the page so that you
will be able to continue to engage with them using promoted
posts and targeted ads.
Try out different images for your ads and headlines to determine
what works. Facebook automatically optimizes your campaign so
that the majority of your budget will go to the ad that is providing
the best performance.
When people call or email your company make sure that you ask
how they heard about you. Make sure that you track the results
as this will provide you with supplemental data for the tools that
are on Facebook.

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