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It is important to remember that it is not about the number of
likes your page has, but rather about genuinely connecting with
people. If you take the time to connect they are going to help you
tell your story and grow your business.

Creating Compelling Content

Now that you have set up your Facebook page it is time to make
your business come alive on the page. When you post photos,
updates, and other content you should really think about what
your readers will find inspiring and interesting.
How are you going to talk to them?
What do you want to consistently communicate about your
company?
It is important to experiment with different types of posts in order
to find out what works and what does not work. Does your
audience prefer pictures or useful links? Using Page Insights
(https://www.facebook.com/insights/) will help you determine
which of your posts are doing the best.

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