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When creating content it is important to be authentic. If you are
sharing things that you are excited about, your customers are
likely to be excited as well.

It is also important to be responsive. When a person comments
on your posts make sure that they know that your business is
listening. If you need to take more time to find the answer to a
customer question, respond that you are looking into it.

It is also important to be consistent. Posting regularly will provide
you with the most opportunity to connect with people and build
trust. You can set a schedule for your posts in order to maximize
your time.

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