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reach more people, you can reach the specific group of people
that are more likely to become your customers.

In order to connect with your target audience you should consider
what your ideal customers have in common, how old they are and
where they live, and how your business can help them.

You also want to consider whether a particular group would be
more interested in targeted messages, services or products or
maybe a timely offer or sale.

In order to build your audience you will need to encourage your
current customers and supporters to like your new page. These
are the people that are more likely to see your posts throughout
their newsfeed. It is also a good idea to explore the options under
the build audience button:

• Invite your Friends: this is the way to let the people that you
know about the page so that they will be able to offer their
support by liking it. This initial audience will help establish
your credibility and spread the word about the page.

• Share the page: make sure that you like your page yourself
and that you share it with your friends. You will need to be a
spokesperson for your company.

• Invite business contacts: upload a list and send people an
email to let them know about the new page.

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