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Your Facebook page is extremely important, as it will make your
business more:
• Discoverable: when a person searches for you on Facebook
they can find you easily.
• Connected: Facebook provides you with a place to have
conversations with your audience, who will be able to like
your page, read the posts, and then share them with their
friends.
• Timely: your Facebook page will help you reach out to a
larger number of people more frequently as messages can
be tailored to meet the interests and needs of your
customers.
• Insightful: analytics of your page will provide you with a
further understanding of your consumers and your
marketing activities.
When setting up your Facebook page you may request a web
address such as Facebook.com/your Company, which will make it
easier to find. Facebook has made it quite simple to set up a
business page on its platform. However, to increase the impact
that your Facebook web address actually makes, include it on
your business cards, your website, and all of your other
marketing materials.
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