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Chapter 2: How to Establish Yourself or
Your Business on Facebook

Now that we understand the importance of social media and its
role for your business, let’s take a closer look on how to establish
yourself on Facebook.

This includes setting up your Facebook page, identifying your
audience, creating content, advertising, and measuring and
adjusting things as needed. It is also possible to focus your
Facebook activity in order to meet specific business goals.

Setting Up Your Facebook Page

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