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Companies realize that many of their employees are on Twitter
and they can use them to promote their business initiatives. Many
of the accounts are mutually branded so the avatar will have the
person’s photo combined with the corporate logo.
If your goal is to build a strong personal brand then your handle
and avatar should be 100% about you.

Become Known as a Resource or Expert

When it comes down to it, Twitter is a shorter form of blogging,
so many of the same rules apply. You should constantly write or
tweet about your expertise in a specific topic.
When you do this you will be known for it and people will begin
following you. If you have a blog, use http://twitterfeed.com/ so
that you can sync your posts on Twitter automatically.

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