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Many people use Twitter as a filter. A trusted expert is expected
to send their followers relevant and interesting links. Subscribe to
keywords and blogs using www.Google.com/alerts.

You will then be able to act as an arbiter for the topic by
constantly pushing out only the best content on your subject.
Think about what you want to become known as and then take
those interests and establish a Twitter feed to deliver the content
to your followers.

Another great way to establish your Twitter authority is to have
question and answer sessions with your followers.

The more that you tweet about the topic that you want to be
known for, the more people will remember you and when they
need answers in your area of expertise they will be more likely to
contact you.

Establish a Marketing Plan

Twitter Marketing Plan Elements:

• Email signature: chances are that you already place your
website URL or blog and contact information when signing
emails, add in your Twitter handle as well. This is a free way
to promote your Twitter account with every email you send.

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