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True “word of mouth”, that is real face to face spreading the
word, is a great way to gain exposure, but it is not something
within your control. Social media, on the other hand, can be
controlled if you are prepared to put in some time and a little bit
of effort. There is no overnight success, but it is possible to build
a large social media presence in a short amount of time.

No Secret Formula - What Many People
Do Not Understand About Social Media

When it comes to social media there are no new fancy tricks to
learn, social media is all about engendering interaction. Using
social media is about compelling people consistently to engage
with you and then share your content.

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