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   • 20% should be about self-promotion

There are many ways that you can attract people to your website
or blog, but many of these ways are out of your control, except
for social media.

   • Social signals represent your strengths of online presence,
       relevance and authority.

   • They are generated when someone likes or shares your
       webpage, which ultimately increases your search engine
       rankings.

   • Social signals helps search engines to determine how useful
       and important the website is to people who need your
       products or services.

   • They create brand awareness and they increase in
       proportion to the number of people sharing your content.

   • It helps in increasing the trust and credibility of website in
       the visitors.

   • Social Signals have always been understated when it comes
       down to seeing their value in traffic generation efforts.

Search Engine Optimization (SEO) is obviously important, but it is
a game of chance as you never really know when the search
engines will crawl your site or how it will be interpreted.

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