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Chapter 9: When to Automate or Buy Social
Signals

Once you’ve created your social media pages, you will start to
realize how much time it will take to keep them updated with new
information. Fortunately, there is a way to make this process a lot
easier and less time consuming.

The question is, how do you automate your social media sites,
but still remain present with your audience?

The answer is to make sure that you do automation correctly. You
should not have a social media marketing campaign that begins
and ends with automation.

Social media management companies such as Hootsuite
(https://hootsuite.com/) will allow you to schedule Facebook

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