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8. Discover users most active times: an app such as Tweriod
for Twitter will allow you to view your users most active times of
the day. You can use this information to schedule your tweets
and posts accordingly.

9. Use follower lists: segmenting your followers into different
lists is a great way to be able to send out unique messages to
each of the groups. This can result in higher levels of engagement
on your social media sites.

10. Customize your Landing Page: each of your social media
accounts should lead to a customized landing page on your
website. This page can provide offers, deals, discounts, etc. to
the consumer for following the link from your social media site to
your website. This is also a great way to get followers to sign up
for your mailing list.

11. Industry Hangouts: on Google+ make sure that you are
participating in hangouts that are hosted by others in your
industry. Engage with new people during these events. You can
even host your own hangouts to provide followers access to your
experience and knowledge in the industry.

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