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sure that you create several different ads that can be switched in
and out regularly to avoid burnout.

4. Customize your graphics: adding your own images to your
Facebook Timeline will create a consistent brand image for your
company. Make sure that you use these same images across your
social media accounts to ensure brand recognition.

5. Respond to Comments: show your customers that you are
listening to what they say. Try to respond to all of the comments
that are left on your page in a timely fashion. Host question and
answer sessions on Facebook or create an event and invite your
followers to join in.

6. Follow new people daily: on twitter you should use authority
figure follower lists and choose new people to follow in your
industry each day.

7. Pre-Load Tweets and Posts: even if you cannot be on your
social media accounts each day, you should pre-load tweets and
posts so that you keep your engagement on the networks high.
The Buffer App as well as several others can help you schedule
these posts to occur when you want them to.

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