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When it comes to social media it is important to resist this
temptation. There are certain things that should be automated
while others should not.

One useful way to build your brand is by finding and sharing
quality content at the right times. Automation can provide ways
to post these updates during the best times for your audience.
This can be done for you while you are finding more great content
to share.

A good rule of thumb to follow when it comes to sharing content
is the 5-3-2 rule. Five of your posts should be content from
others that are relevant for your audience.

Three of the posts should come directly from you and not be a
sales pitch. The other 2 posts should be personal and unrelated to
work. This will help humanize your brand.

Maintaining a schedule like this will allow you to focus on your
audience and helps you stay on point with your marketing plan.

Non-urgent social media posts can be automated as well. Many
social media users find that they share quotes, tweets, thoughts,
and other items through their social media accounts.

If these posts are not time sensitive they are perfect for
automation.

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