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Length

Length of videos is important but not an exact science. Generally
speaking, a video that is between three to five minutes seems to
work well.

Of the videos on YouTube and Google the videos that have the
most clicks tend to be between 90 to 120 seconds long. This only
shows that these videos are generally popular and does not show
the desired outcome with a targeted market.

When considering the right video length for your video, it needs
to function within your purpose. There is no way to provide
enough information about thought leadership in a minute and a
half, so you may want to consider a longer length of 10 to 12
minutes.

If you are creating a humor video, you can get it completed in 30
seconds, a product demonstration can easily be covered in 90
seconds. Once again it all comes down to the purpose of your
video.

Be Yourself

Perhaps the most important thing to remember when creating
YouTube videos is to be you. You want to match your existing

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