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Define Your Purpose

The first thing that you need to do is to define your purpose for
your YouTube (Y/T) channels. This will save you money, as you
will be able to create targeted videos with simpler messages.

With messages that are well crafted and more targeted you are
more likely to get a return on your investment. When your
purpose is clearly defined it will be easier for potential customers
to find it. In addition, you will not be competing against larger
budget competitors to have your video ranked for a larger and
broader search term.

When considering your purpose you will want to think about what
you are trying to achieve with your video. In addition, you will
want to consider the metrics that you will use to judge whether or
not the video is a success. For example, you may want videos
that:

• Make sales
• Generate inbound leads
• Build brand awareness
• Position your brand
• Demonstrate new products or services
• Educate the market
• To entertain

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