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What’s INSIDE
Who Are We? ......................................................... 4
Mark & Mark EH~ ................................................................................4
What’s INSIDE ....................................................................................7
Introduction: What Are Social Signals.................. 10
“Get your share of 180 million USA visitors” .......................................... 10
If So, A HUGE MISTAKE!..................................................................... 11
SO WHAT ARE SOCIAL SIGNALS? ........................................................ 12
WHY USE THEM? ............................................................................... 12
Establish your Business Brand! ............................................................ 15
Chapter 1: Social Media Authority - Building Your
Brand ................................................................... 16
VERY IMPORTANT = WRITE THIS DOWN ............................................... 16
The 80 – 20 RULE in Social Media! ....................................................... 16
No Secret Formula - What Many People Do Not Understand About Social
Media............................................................................................... 18
Important To Try New Things All The Time ............................................ 21
What is the Point of Social Media? ........................................................ 22
Building Your Social Media Profiles ....................................................... 23
Chapter 2: How to Establish Yourself or Your
Business on Facebook .......................................... 25
Setting Up Your Facebook Page ........................................................... 25
How to Create a Facebook Page ........................................................... 28
Identifying Your Audience ................................................................... 30
Creating Compelling Content ............................................................... 32
Facebook Ads To Grow Your Following .................................................. 34
Measure, Test And Track..................................................................... 36
Chapter 3: Twitter Essentials! .............................. 37
Get Your Twitter Handle ..................................................................... 38
Branding Yourself .............................................................................. 39
Techniques for Branding ..................................................................... 40
